“What do you want?”What question could be more basic—or more imperative—to answer? From publishing a bestselling book to getting married to taking our next breath, the narratives of our lives are driven ultimately by the desires we feel. But as simple as the question may be, identifying the answer is often anything but.

Research suggests that our conscious minds aren’t so much in charge of the decisions we make as they are great rationalizers of them. Which means they often collude with our unconscious minds to craft stories about why we do things and even why we feel things that are just blatantly untrue. We often have far more invested in seeing ourselves as virtuous, noble, fair-minded, and good than we do in recognizing the truth: that we often want things and therefore do things that make us base, selfish, self-righteous, and unjust. read more

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